Quantive: Align Strategy to Execution with OKRs That Actually Work
If you’re leading a game or software development organization, you’ve probably asked yourself at some point:
- How do I keep everyone rowing in the same direction?
- How do I connect sprint goals to strategic outcomes?
- How do I know if we’re making real progress—not just shipping features?
Quantive is a platform designed to answer exactly those questions. It helps you set, track, and align Objectives and Key Results (OKRs) across your entire organization—whether you’re running a single dev team or coordinating across multiple studios and departments.
Tool Link: https://quantive.com
Where Quantive Came From
Quantive (originally called Gtmhub) was founded in 2015 by a team frustrated with the gap between strategic intent and execution. They saw too many companies treat strategic planning like a once-a-year ritual, disconnected from what actually happened day to day.
Their goal: build a platform where OKRs become living, breathing tools—updated automatically, integrated into daily workflows, and visible to everyone who needs them.
Today, Quantive is used by companies like Adobe, CNN, Experian, and software orgs of every size. But it’s especially relevant in fast-moving industries like game development, where cross-functional work, constant iteration, and rapid feedback loops demand more than static KPIs or vague quarterly goals.
What Quantive Does (And Why It Matters)
Quantive is an OKR management platform—but not the spreadsheet kind.
It helps you define clear, measurable objectives, align teams around them, and connect the progress of those objectives directly to live data from your systems.
In short, it solves a common leadership headache: teams are busy, but are we moving in the right direction?
It’s Not Just a Tracker—It’s a Live Feedback System
Most teams track tasks. Quantive tracks impact.
- Are we improving player retention?
- Are we shipping faster without sacrificing quality?
- Are our monetization experiments improving LTV?
These aren’t yes/no questions. They’re directional. Quantive helps you define them, measure them, and make them visible across the org.
How Quantive Works
Here’s how Quantive is structured and used in practice:
- Objectives and Key Results (OKRs)
At the core is the OKR framework:
- Objectives: Bold, qualitative goals (“Improve mobile player onboarding”)
- Key Results: Quantitative, time-bound indicators of success (“Reduce tutorial completion time from 6m to 4m,” “Increase D3 retention to 42%”)
You create OKRs at the company, team, or individual level and nest them hierarchically. It’s easy to see how a QA goal ladders up to a product goal, which ties into a studio-level strategic outcome.
- Integrations with Live Data
Quantive connects to over 160 data sources—everything from Jira and GitHub to Google Analytics, Looker, BigQuery, Firebase, and even custom SQL endpoints.
That means OKRs aren’t just updated manually—they pull progress data automatically from your systems. You don’t need a status meeting to see if a team’s hitting its key results.
- Progress Reviews and Check-ins
Teams can schedule weekly or bi-weekly check-ins inside Quantive, add commentary, and adjust confidence levels. This creates a lightweight cadence for staying aligned and surfacing blockers before they become delays.
- Dashboards and Views
Each team and leader gets a customizable dashboard showing OKR progress, alignment, confidence, and trend lines. It’s a visual way to spot gaps and intervene early.
- Insights and Forecasting
Quantive’s advanced version includes analytics and predictive tools that surface insights like:
- “Which OKRs are off-track?”
- “Which teams haven’t updated check-ins?”
- “Where are dependencies misaligned?”
This turns OKRs from static lists into dynamic systems.
Why Quantive Works for Software and Game Dev Teams
Let’s be honest: game and software orgs struggle with alignment. Not because teams aren’t smart—but because the terrain changes fast.
New priorities. New features. New bugs. Market feedback. Platform updates. In that chaos, OKRs tend to either die in spreadsheets or get replaced by task lists.
Quantive fixes that by making OKRs:
- Live (connected to data)
- Visual (easy to see and navigate)
- Integrated (embedded in weekly rhythms)
Here’s what that looks like in your world:
Studio-Level Strategy
Define strategic OKRs like:
- Launch with crash-free rate above 98%
- Hit $1M in first-week IAP revenue
- Reach 80+ MetaCritic score
Then cascade those into team-level KRs—QA, product, design, marketing—so each team sees how their work fits.
Game Team Alignment
Instead of saying “improve retention,” you set:
- Objective: Improve Day 7 retention
- KR1: Increase tutorial completion from 68% to 85%
- KR2: Reduce early session churn by 15%
- KR3: Raise average D7 playtime from 42 to 60 minutes
And you connect these directly to Mixpanel, Firebase, or internal telemetry—no manual updates needed.
Live Ops Feedback Loops
Use OKRs to run and monitor experiments:
- KR1: Run 5 A/B tests on offer placements
- KR2: Improve offer CTR by 12%
- KR3: Increase ARPPU by 8%
The results feed directly into Quantive. If something’s off-track, the team sees it immediately and can adapt.
Best Practices for Using Quantive Well
- Start with Strategic Anchors Before creating 100 team OKRs, get clarity on the 3–5 top-level outcomes that matter most this quarter. Everything else should map to them.
- Tie Every KR to a Data Source Manual updates don’t scale. Use integrations wherever possible so your OKRs stay current and trustworthy.
- Make Check-Ins Part of the Culture Quantive is most powerful when teams get used to regular updates—short, honest, focused. Build this into your review cadence.
- Showcase Impact Use dashboards to highlight when KRs are moving the needle. Celebrate wins. Learn from misses. Create a feedback culture around progress.
- Don’t Overload Keep OKRs tight. One team = 1–2 objectives max. Focus on what will create leverage—not what’s easy to measure.
Where to Learn More
- Main site: https://quantive.com
- OKR templates and examples: https://quantive.com/okr-examples
- Blog and learning center: https://quantive.com/resources
Final Thought: From Activity to Impact
It’s easy to get lost in activity—especially in game and software development where the pace is relentless. Teams are shipping, testing, reviewing, supporting. But activity isn’t the same as progress.
Quantive helps you make that distinction clear. It gives your organization a way to define what matters, measure it clearly, and keep it visible across every team and function.
It doesn’t replace your dashboards or analytics platforms. It doesn’t replace your task boards. It complements them—by turning effort into aligned outcomes.
So if you’re tired of asking, “What are we trying to achieve again?” halfway through the quarter, Quantive might be the system that helps your org stay focused, flexible, and fiercely aligned.
Because in a world that rewards both speed and strategic clarity, alignment is your multiplier. Quantive helps you build it—and keep it.
